Silvia Franzese Art director, Graphic Designer and UX leader

Always passionate of art, technology and science, she graduated in 2010 at the Academy of Arts and New Technologies of Rome becoming web and interaction designer. Her disruptive creativity along with technical skills have made Pharmawizard the “Health” app more usable and innovative of the app store. Key skill set: Ajax., CSS, Graphic Design, HTML, JavaScript, Usability, User Interface, WYSIWYG, Web Design, Web Design Layouts, XML, Photoshop, Azure, Invision. In the Pharmawizard project, she deals with managing activities related to the user experience back end processes done by DStech and Logic Solution. She also:

- creates quality Mockups for the Mobile and Web applications,

- creates the user experience front end (UI) together with the rest of the team and the subcontractors involved,

- validates compliance the with guidelines and design standards,

- creates the interfaces for mobile, web and social projects - follows the User Testing and reports the results - creates UI and Ux consisting of different devices and environments of interaction with the user,

- Create the interaction features of the application (web and mobile),

- manages all phases of the projects, from layout / demo definitions to the publication;

- curates the whole image of Pharmawizard, creating new contents daily to enhance it and advertise it.